Chris Sundberg is an entrepreneur, investor, teacher, and advisor.

His current roles include: being a husband to Sarah and dad to Ginnie and Margaret; managing and syndicating startup investments at LA WY Capital Partners; acquiring great SMBs at Willow Capital Partners, and advising startup founders (e.g. Bold Move Beverages) and family offices.


Cost of Capital

One of the things I’ve been thinking about lately is the cost of capital. Given the inflationary environment we’re in currently, I’m sure I’m not the only one. What started me on this path was thinking about the mechanics of the weighted average cost of capital calculation (WACC). WACC is probably familiar to many, but…

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